Twix: The braver you are, the sweeter it gets
Under 35 year olds continue to play into the dating recession by "playing it cool,” and yet, 84% of report they have been ghosted in the last year. Contrary to their beliefs, double texting isn't desperate, it’s intentional. In a world of ghosting, the second text is the only one that actually proves you give a damn.
INSIGHT
Twix is killing the "Left vs. Right" war to celebrate the power of the pair. One text is a given; two is an act of commitment. We’re rebranding the double text as a bold act of connection that actually pays off. Because some things are better in two.
MAIN IDEA
THE DOUBLE TEXT
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