"Made For What You’re Made Of" brings these aspirations to life through massive OOH statues built from the rugged materials of our passions: turf, stone, tools, and maps. By placing lightweight Allbirds on these heavy, textured figures, we show the brand is the simple foundation for your most ambitious pursuits. Whether you’re here to play, grow, reach… Allbirds provides a solid foundation to handle the weight of your world without the hassle.