I built out a custom illustrative badge with melting, gooey type and paired it with a repeating pattern of ghosts, citrus, and splatters. I used a neon green, bright orange, and deep purple palette to bring in the 80s Hi-C aesthetic while keeping the layout consistent with Urban South’s core branding. Finally, I layered these components into a final beer can packaging design that works as a seamless, nostalgic crossover.