IT’s Gotta be hot
HEINZ JALAPEÑO
THE ASK
Break the "morning monotony" and position Heinz Jalapeño Ketchup as the ultimate wake-up call for flavor.
THE SOLUTION
The “Spice Up Your Breakfast” campaign is a multi-channel challenge that invites fans to ditch the bland and share their boldest morning recipes.
Out of Home –
Instagram Stories & Post –
Heinz asks chefs (with any amount of experience) to submit their spicy breakfast creations for a chance to show them off on Diners, Drive-ins & Dives with Guy himself!
TikTok & Instagram Reels –
Guy Fieri features Heinz Jalapeño in his own breakfast recipes, calling for fans’ submissions.
Art Direction: Bianca Johnston
Copywriting: Jennason Cole