Happily ever after
GORILLA GLUE
THE ASK
Bring Gorilla Glue’s "impossibly strong" promise to life and challenging the idea that some things are just too broken to fix.
THE SOLUTION
The campaign rewrites the ending to history’s most famous folklore fails. By mending iconic tragedies, Gorilla Glue is reframed as the legendary force that refuses to let a mishap be the end of the story.
Out of Home – Parking garage
Out of Home – City sidewalk
Out of Home – City sidewalk
Out of Home – Subway car
Art Direction & Copywriting – Bianca Johnston