HEINZ: WELCOME TO FLAVORTOWN
Breakfast tends to be the same handful of foods on repeat and it gets boring fast. When your morning starts with a boring breakfast, you’re not really setting yourself up for the right tone for the day.
INSIGHT
In partnership with Guy Fieri, Heinz Jalapeño Ketchup takes boring breakfasts straight to Flavortown. Fans are invited to prove they can handle the heat by creating and sharing their own spicy breakfast recipes in the “Spice Up Your Breakfast” challenge.
MAIN IDEA
OUT OF HOME
GUY FIERI PARTNERSHIP
SOCIAL MEDIA
THE HEINZ TEAM
Jennason Cole
Copywriter
Bianca Johnston
Art Director