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PLANNED PARENTHOOD
THE ASK
Challenge the misconception that birth control is "women’s work" and redefine vasectomies as a proactive act of modern masculinity.
THE SOLUTION
By putting the advocacy in the mouth of a "man's man", the campaign neutralizes the ego-driven stigma and positions the procedure as a confident, proactive choice.
Out of Home – City Wall
Out of Home – Subway Station
Out of Home – Train Station
Social Media – Instagram & Facebook
Website – Featured Testimonials
Art Direction: Bianca Johnston
Copywriting: Abri Stephens